A Fund of

Born from the passion and purpose of the all-female leadership team at Rave Marketing & Events in El Paso, Texas, the Cowgirl Up Charitable Fund was created to spark change—to uplift and empower women and girls with dreams of building a future in the arts. For over 20 years Rave has brought unforgettable experiences to life in the entertainment world. In 2025, they channeled that same creative spirit into founding Cowgirl Up as the official charitable fund of the Way Out West Fest, a country music festival produced by Rave.

Cowgirl Up is more than a fund—it’s a movement. It exists to break down barriers and open doors for women and girls in creative fields where their voices are still too often unheard. Every ticket purchased, every festival activation, every donation fuels this mission. It’s about creating real opportunities, providing vital resources, and inspiring the next generation of female artists to chase their dreams without limits.

Your support doesn’t just make a difference—it becomes a part of someone’s journey. Together, we can lift voices, light paths, and leave a legacy of empowerment.

Non-Cash

Tangible personal property. Examples may be real estate, oil, gas, or mineral interests.

Planned Gifts

Bequests, appreciated securities, life insurance, retirement plans, and charitable remainder trusts, and more.

 

Mission: Cowgirl Up is a Cause-Related Charitable Fund dedicated to supporting young girls and women seeking advancement in the arts—whether in performing or visual arts, music, entertainment, film, or production industries. Rooted in the fearless, trailblazing spirit of the cowgirl, this fund empowers the next generation of creatives by providing scholarships, mentorship, and funding for programs that cultivate artistic talent and career opportunities.

Join the Movement: Creativity has no ceiling, Cowgirl Up! Whether you're an aspiring artist, an industry professional, or a supporter of women in the arts, Cowgirl Up invites you to saddle up, break barriers, and make a lasting impact because every girl deserves the chance to lasso her dream.

Who We Support:

  • Girls (ages 6-18) exploring their passion for the arts
  • Women in creative industries seeking advancement or career transitions
  • Programs & initiatives that promote education, training, and leadership in the arts

How We Make an Impact: Scholarships & Grants – Funding for music lessons, film courses, acting workshops, and technical training Mentorship & Career Support – Connecting young creatives with women leaders in music, film, and production Community & Outreach Programs – Supporting schools, nonprofits, and arts organizations that provide artistic opportunities for girls and women

Signature Event: The Cowgirl Up Fund is a part of the Annual Way Out West Festival that takes place in El Paso, Texas. Money raised through registration fees from the event’s Cornhole for a Cause Tournament and other event programs are donated to the Cowgirl Up Charitable fund to help support programs that empower women and girls in the arts.

Current Program funded by Cowgirl Up: "Girls in STEAM and Music: Making Waves workshop” at La Nube – El Paso’s Science Museum. The workshop specifically aims to support young girls in the areas of STEAM and Music.